The human impuls to make something for its own sake, to do it as well as you can.
The craftsman’s realm is far broader than skilled manual labor; the computer programmer, the doctor, the parent, and the citizen need to learn the values of good craftsmanship today. The result of physical work, made from things which have passed through many hands, is imbued with its process. It carries a message beyond the mere practical application.
In English it’s called “coming to grips with something”. In German the word is “begreifen”. Without our hands, our brain does not work properly. At p98a we call our craft Post-Digital Printing or Hacking Gutenberg.
Preservation through production.
Digital pre-press enables us to make productive use of the old equipment which connects us with our industrial and cultural heritage. Apart from looking after old hardware, we need to maintain expert knowledge and professions otherwise threatened by extinction. Quite a few of the old machines and processes are still around; they are in working order and will probably survive all of us, but using them for commercial projects is difficult. Taking part in one of our workshops in Berlin will reconnect you to the basics of the design process; you’ll realize that slowing down is fun, constraints are relaxing and using your hands is a skill you may have forgotten but will quickly appreciate again.