On the other hand, designers also can not be trusted as the ones who knows what the customers/users want or need.
It’s like Nielsen used to say: designers are not users / users are not designers.
You sure have to listen to the customers. What they say they need may not be exactly true, but it’s up to you to interpret it, and present some idea that may correspond to their real needs.
damn straight . . .
On the other hand, designers also can not be trusted as the ones who knows what the customers/users want or need.
It’s like Nielsen used to say: designers are not users / users are not designers.
You sure have to listen to the customers. What they say they need may not be exactly true, but it’s up to you to interpret it, and present some idea that may correspond to their real needs.
As Brown says: “Sometimes… they don’t know what they want…”
Let me second that Nielsen quote:
https://quotableusability.blogspot.com/2020/09/designers-are-not-users-users-are-not.html