I’ve been involved with TCHO, chocolate makers in San Francisco, as a designer and an investor, for a few years now. Susanna Dulkinys, my wife and business partner, has won several prizes for her work on the TCHO brand and packaging. We have been interviewed about the design aspects, shown the project at conferences and talked to other clients about it. The story of how this amazing chocolate is actually made and why it’s different from other chocolates is told in a feature in WIRED magazine’s UK edition. As it happens, Louis Rossetto, CEO of TCHO, was co-founder of WIRED way back in the early 90s.
For better reading enjoyment, here is a pdf of the article to download:
Wired_022010_Tcho