Back in the 80s, foundries spent a lot of money printing specimen booklets. I recently found some of the brochures we designed back then.

Back in the 80s, foundries spent a lot of money printing specimen booklets. I recently found some of the brochures we designed back then.

My short answer to a frequent question:
How do you define what you do?”
Leica – the brand. A myth brought into focus.
An essay on Leica, part of a series called Views of Brand Culture
ISBN 3-87584-106-9
leica.pdf
What makes a good typeface?
Here are some answers.
How to subscribe to weblogs.
Go to the NetNewsWire website, download their software for a 30-day trial. Then go to my blog, click on “Syndicate this Site” under “RSS”, copy the url from the page that pops up
“https://www.spiekermann.com/mten/index.xml” and paste that into a new Subscription window in NetNewsWire. There are thousands of interesting, silly, informative and even great blogs out there.

Here’s my list of favourite typefaces. Not the ones I use most, but the ones I love because they have influenced me or because I wish I had designed them.
From my monthly column in form magazine. About controllers taking over design studios.
Effective, not efficient
An interview by email; December 2003.
A remark about the form of this entry (and many others):
Most of them have simply copied out of emails. That results in lower case writing (mostly and not very consistently), wrong apostrophes, wrong hyphens and wrong quote marks. Too bad, but inevitable in international correspondence. Pragmatic, not righteous.
‘ ≠ ’ | – ≠ – | — ≈ – | ” ≠ „ | ” ≠ ”
Is Rotis a typeface?
The truth about Rotis. Taken from an online discussion on the AtypI website, www.atypi.org.