Leica – the brand. A myth brought into focus.
An essay on Leica, part of a series called Views of Brand Culture
ISBN 3-87584-106-9
leica.pdf
Category Archives: writings | texte
form condensed, 2.
From my monthly column in form magazine. About controllers taking over design studios.
Effective, not efficient
10 Questions from Designer to Designer
An interview by email; December 2003.
A remark about the form of this entry (and many others):
Most of them have simply copied out of emails. That results in lower case writing (mostly and not very consistently), wrong apostrophes, wrong hyphens and wrong quote marks. Too bad, but inevitable in international correspondence. Pragmatic, not righteous.
‘ ≠ ’ | – ≠ – | — ≈ – | ” ≠ „ | ” ≠ ”
Rotis
Is Rotis a typeface?
The truth about Rotis. Taken from an online discussion on the AtypI website, www.atypi.org.
Proportionen
Wieder eine Frage per email:
Was bedeuten für Sie Proportionen?
form condensed
I write a monthly column in form, the German design magazine.
This one is about claiming other people’s work. Which is not bad style, it is theft.
Imitation is not flattery
One thing only
Another big question: What is the ONE thing you think every student of typography should know?
Typographic poster
For an exhibition in London, I was asked to design a poster featuring a speech of my choice, for an audience who mainly (only?) spoke English.
Typographic rules
A student asked in an email: Can you tell me about any particular typographic rules or details?