Paul Renner’s Futura was sold in France as Europe. The Bauer Foundry cast special sorts for this market: just the lower case a in a shape that evokes Carolingian minuscles. It is amazing how just this one small change affects the look of the whole page. The page shown uses the alternate “French” a in its upper half, and the normal a in the bottom half. Posters by A. M. Cassandre were very well know in France during the 20s and certainly influenced all other designers. This little change in Futura suits that style perfectly. The commercial success of a typeface can depend on a change as subtle as this. The specimen is from a book about Paul Renner, published as an annual keepsake by the Typographical Society in Munich, published and edited by Philipp Luidl, assisted by Günter Gerhard Lange.
love this! – amazing how something that looks quite dramatic when isolated, works so well in sequences . . .
Renner’s letterforms seem to give Montesquieu’s words more credibility.