More from my monthly col­umn in form, the Ger­man design magazine.

Logos to go.

Who needs graphic design­ers when you can just get logos online for a few dollars?

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From my monthly col­umn in form. The Ger­man design mag­a­zine.
Of Chief Pen­cil Sharp­en­ers and Senior Meet­ing Conveners.

About mean­ing­less titles and unnec­es­sary hierarchies

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My short answer to a fre­quent ques­tion:
How do you define what you do?”

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Leica – the brand. A myth brought into focus.
An essay on Leica, part of a series called Views of Brand Culture

ISBN 3−87584−106−9
leica.pdf

From my monthly col­umn in form magazine.

You are what you wear.

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From my monthly col­umn in form mag­a­zine. About con­trollers tak­ing over design studios.

Effec­tive, not efficient

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An inter­view by email; Decem­ber 2003.
A remark about the form of this entry (and many oth­ers):
Most of them have sim­ply copied out of emails. That results in lower case writ­ing (mostly and not very con­sis­tently), wrong apos­tro­phes, wrong hyphens and wrong quote marks. Too bad, but inevitable in inter­na­tional cor­re­spon­dence. Prag­matic, not righteous.

’ ≠ ’ |  — ≠ –  |  —  ≈  –  | ” ≠ „ | ” ≠ ”

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Is Rotis a type­face?
The truth about Rotis. Taken from an online dis­cus­sion on the AtypI web­site, www.atypi.org.

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Wieder eine Frage per email:
Was bedeuten für Sie Proportionen?

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I write a monthly col­umn in form, the Ger­man design mag­a­zine.
This one is about claim­ing other people’s work. Which is not bad style, it is theft.

Imi­ta­tion is not flattery

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