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15. 08. 07

Viva España or what?

spanienlogo.gif

Alexis from Spain just wrote to me about a com­pe­ti­tion the Span­ish gov­ern­ment ran to get a new logo. They just pub­lished the win­ning entry (out of 320) which was rewarded 12,000 euros. On the left you can see the new logo for the goven­ment of Spain. It is sup­posed to be built into a com­plete iden­tity sys­tem by pro­fes­sionell stu­dios. If you read Span­ish, check this link.

Alexis imme­di­ately knew where he’d seen that logo before. It looks exactly like the one for the Ger­man gov­ern­ment that also came out of a com­pe­ti­tion, but more than ten years ago. It was designed by Jür­gen Huber and Lisa Eidt who won an intern­ship at MetaDe­sign as part of the reward. There the logo was extended into a Cor­po­rate Design pro­gramme for all the gov­ern­ment depart­ments. The orig­i­nal type­face, by the way, was FF Tran­sit, but later got changed to Univers Con­densed by another agency work­ing for the gov­ern­ment.
Alexis took the Ger­man orig­i­nal and the Span­ish clone and built his own logo for German-Spanish cooperation.

logobiernos.gif

 

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14 Responses to “Viva España or what?”:


 

1

Typ­i­cal span­ish!
they just “copy and paste” and that´s all. I think the designer is not the prob­lem (young per­son, per­haps, saw some­thing in a school trip to Ger­many, and so on ;>))…)
The big ques­tion is who selected it as the best among 350?, is there a copy as well of French, Chi­nese or Monaco logos?. IF YOU WEREMEMBER OF THE JURY, PLEASE, STAND UP, and go out of the class­room, you are fired!!!

 

2

I am a Span­ish graphic designer and you can imag­ine how angry I am. Besides, I have dis­cov­ered a new “too much seemed” between the crown of that logo and the one which was designed for the Amer­ica discovery’s Fifth Cen­te­nary logo, by José María Cruz Novillo. You can see the seemed here.

 

3

Been a half-spaniard makes me nuts to see that a gov­ern­ment prefers to make a com­pe­ti­tion with such a low bud­get! It’s like their olive oil, they sell it to Italy which rebrands it under the denom­i­na­tion “made in Italy” and then it ships worldwide…

 

5

It’s a shame.
It’s so bad copied, too: the pro­por­tions suck.
http://www.summa.es/wordpress/?p=476

 

6

I´m a span­ish designer. It´s clear that in my coun­try “Design” is not yet a com­mon word. It´s still not respected by peo­ple, gob­er­ment and cul­tural insti­tu­tions. There are not pub­lic qual­ity design schools (big part of the prob­lem) and although the sit­u­a­tion has improved in the lasts years and there are a lot of excel­lent design­ers, our work is still not respected as how it should.

 

7

Whoops!

Well, at least it didn’t cost € 100k like this one: http://tinyurl.com/yv94gp . What were the mem­bers of the jury think­ing, though?

 

8

Not all the design­ers born in Spain have the same wrong blood… Repul­lés is one of the bad apples.
By the way the con­test bases pub­lished by the Span­ish Gov­ern­ment were wrote using the “tipog­ra­phy” comic sans! I think the prob­lem is not here (in Spain) are not good design­ers… Is a prob­lem about the gen­eral graphic cul­ture that have most of the Span­ish insti­tu­tions, begin­ning for our Gov­ern­ment. And it’s very very sad, spe­cially for us, the span­ish designers.

 

9

How unfor­tu­nate — Is it that dif­fi­cult to vet the results of com­pe­ti­tions for orig­i­nal­ity and plagerism? More impor­tantly, what on earth are gov­ern­ments think­ing when to turn this sort of thing into a contest?

Qual­ity is another story of course — Here’s the logo for the Cana­dian province of New­found­land.
http://www.gov.nf.ca/brand/
As far as I know this was not the result of a contest.

 

11

A copy…just a bad copy, bad pro­por­tioned, bad harmorny…and a bad tipog­ra­phy choice for a Gov­er­ment…
JUST INCREDIBLE! That was the best idea?.

Like Ortega y Gas­set said “When you copy, you stole oth­ers solu­tions for oth­ers prob­lems… so you can not know if it works because you didn´t think in your own prob­lem and how to solve it…”

 

12

Saf­fron Con­sul­tants were there and the Span­ish gov­ern­ment didn’t used Wally for such a task? Too bad.

Pub­lic con­tests will give poor qual­ity almost every time. Plus, you can ruin your rep­u­ta­tion in a sec­ond, just like the designer who “found” the same solu­tion for the Span­ish prob­lem. I mean, what he was think­ing? That no one will found out?

But in my opin­ion, the designer is not to be blamed entirely, but rather put the guilt on the coun­cil who approved such a solu­tion with­out fur­ther research to see if any­thing like it could come up. Shame on them. They got what they asked for I guess…

 

13

I can under­stand some two-bit start-up run­ning this kind of com­pe­ti­tion (that does noth­ing for the graphic design indus­try), but gov­ern­ments! What’s the say­ing? “You pay peanuts, you get…”.

Of course, they should have con­tacted Spiek­er­mann and co. and, although that kind of flat­tery will get me nowhere, it may have — in all seri­ous­ness — pro­duced a bet­ter end prod­uct; a real logo, rather than an ersatz one.

 

14

[…] El mayor desconcierto llega, cuando bus­cando a través del glo­ri­fi­cado sitio de la Agen­cia Trib­u­taria llego a uno de sus colab­o­radores: la Agen­cia Nacional de Cer­ti­fi­cación. En su sitio, cal­can sin cor­tarse lo más mín­imo el dis­eño de Apple y lo revien­tan con con­tenidos super­fi­ciales e imper­son­ales que te hacen sen­tir un extraño (jIya­jbe’). Algo que trae tristes recuerdos. […]

 






 

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