29. 03. 11
In the light of the recent replacement of the typeface we designed for Nokia in 2001/2002 (with added weights and production design by Monotype) here is a PDF I made as a first presentation of the complete family. The typeface was still under development then, and my document includes notes pointing out some of the issues.
The comparisons offered by DaltonMaag and Nokia fail to mention that there are also wide versions of Nokia Sans which would have been perfectly suitable for UI purposes and offer at least as much character as the new one. Nokia Serif doesn’t get a mention at all and was never used. Goes to show the depth of typographic knowledge at Nokia.
After 10 years it was high time to look at Nokia’s typefaces as the dominant visual voice of the brand but whoever decided on a completely new direction was either not aware of what was available or was persuaded by Bruno Maag to start over. Bruno may not create the most memorable typefaces, but he certainly knows how to sell them. And technically, their fonts are excellent. Too bad they didn’t have the confidence to work with me on an update. Instead they’re throwing out ten years’ of brand recognition in favour of blandness.
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