decoration
Spiekerblog
 

29. 07. 04

Futura — the perfect geometric typeface?

I have often found that sup­pos­edly per­fect type­faces turn out to be less so on close inspec­tion. Con­sider these exam­ples for Futura: the ver­sion from Adobe (top in both exam­ples) is clearly badly dig­i­tized. Early days, they were still learn­ing — it’s not about blam­ing any­body, but about get­ting our client — Volk­swa­gen — a decent type­face. If Futura’s O is sup­posed to look like a per­fect cir­cle, why does it look like an egg? And look at the coun­ters in a, g, and e! Those are also sup­posed to be cir­cu­lar, not egg-shaped. So we took the type­face apart and reassem­bled it. If your VW had egg-shaped wheels, wouldn’t you com­plain? Or excuse it as an expres­sion of the designer’s creativity?



 

Comments are closed.

© Erik Spiekermann | Spiekerblog is proudly powered by WordPress.