http://spiekermann.com/en/why-the-economist-is-thriving/ Typomania is incurable but not lethal. Thu, 10 May 2012 19:20:57 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://spiekermann.com/en/why-the-economist-is-thriving/comment-page-1/#comment-3388 Typographer profile: Erik Spiekermann « logicenemy Wed, 22 Feb 2012 11:50:53 +0000 http://spiekermann.com/en/?p=621#comment-3388 [...] This article on his blog discusses why Spiekermann’s redesign of the magazine is increasing the magazine’s redearship. [...] […] This article on his blog discusses why Spiekermann’s redesign of the magazine is increasing the magazine’s redearship. […]

]]> http://spiekermann.com/en/why-the-economist-is-thriving/comment-page-1/#comment-377 erik Mon, 22 Jun 2009 12:41:06 +0000 http://spiekermann.com/en/?p=621#comment-377 It is very easy to convince clients to use a typeface that actually reads better. Just put it into the current layout, print it out and let them judge for themselves. That’s what we did with The Economist. Our type is a little smaller than the old one, but still reads better. We left the leading and increased the tracking. Now the type can breathe. It is very easy to convince clients to use a typeface that actually reads better. Just put it into the current layout, print it out and let them judge for themselves. That’s what we did with The Economist. Our type is a little smaller than the old one, but still reads better. We left the leading and increased the tracking. Now the type can breathe.

]]> http://spiekermann.com/en/why-the-economist-is-thriving/comment-page-1/#comment-375 Lucian Enasoni Mon, 22 Jun 2009 06:15:56 +0000 http://spiekermann.com/en/?p=621#comment-375 Good job on the redesign! It is really hard to convince clients that this typeface is better than the other, unless they have some basic creativity knowledge. Recently I made a small opening program sheet for a showroom, and the creative department told me...'but please set it in Times New Roman, that is the font we use for all the materials'... 'Oh, ok, I said'... (!?) Good job on the redesign! It is really hard to convince clients that this typeface is better than the other, unless they have some basic creativity knowledge. Recently I made a small opening program sheet for a showroom, and the creative department told me…‘but please set it in Times New Roman, that is the font we use for all the materials’… ‘Oh, ok, I said’… (!?)

]]>