On the other hand, designers also can not be trusted as the ones who knows what the customers/users want or need.
It’s like Nielsen used to say: designers are not users / users are not designers.
You sure have to listen to the customers. What they say they need may not be exactly true, but it’s up to you to interpret it, and present some idea that may correspond to their real needs.
3 Responses to “We’ve always known it:”:
1
damn straight …
M.A
June 4th, 2009 at 16:05 pm
2
On the other hand, designers also can not be trusted as the ones who knows what the customers/users want or need.
It’s like Nielsen used to say: designers are not users / users are not designers.
You sure have to listen to the customers. What they say they need may not be exactly true, but it’s up to you to interpret it, and present some idea that may correspond to their real needs.
Mauro Pinheiro
June 13th, 2009 at 00:28 am
3
As Brown says: “Sometimes… they don’t know what they want…”
erik
June 13th, 2009 at 07:51 am
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