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10. 05. 09

Typographic half-knowledge

On the one hand I’m always flat­tered when I see a big Ger­man news­pa­per (Süd­deutsche Zeitung in this case) use one of my type­faces. Espe­cially so, when it hap­pens to bring out one of its good char­ac­ter­is­tics, like being very leg­i­ble in small sizes on rather coarse paper, as with FF Unit shown here.
suddtsch_unitdetailunit_alternates

On the other hand I am a lit­tle sur­prised that they would have used the alter­nate cut, the one with the round a and the single-decker g. That may have been delib­er­ate although I don’t think that the round (Futura-)a is par­tic­u­larly leg­i­ble. I do have my doubts about the design­ers’ typo­graphic knowl­edge. When design­ing a table like this (and a TV pro­gramme is just a table) they must have real­ized that FF Unit both in the Type 1 and the Open Type ver­sion not only pro­vides alter­nate char­ac­ters but also a few dif­fer­ent sets of fig­ures. For a timetable like this it would have been much bet­ter to use Tab­u­lar Fig­ures, so that all the hours and min­utes would be posi­tioned neatly under­neath each other. That does not only look neater, it also makes things more com­pa­ra­ble and bet­ter to under­stand in a hurry. The tab­u­lar fig­ures in FF Unit still have slight Old Style char­ac­ter­is­tics, and if that would appear too noisy for some appli­ca­tions, there are Lin­ing Fig­ures as well, also all of equal widths.
sueddttabelle6201tv_programm3

 

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3 Responses to “Typographic half-knowledge”:


 

1

Hey mate,

On the other hand I am a lit­tle sur­prised that they would have used the alter­nate cut, the one with the round a and the single-decker g.”

Well, in the Unit Pro OT files that I have, there is only *one* way to turn on the alter­nate a,g,i,j, and that is by acti­vat­ing SS01. By the looks of it, this is what they’ve done, judg­ing by the single-storey a,g and serif-less i,j. I notice that the alter­nates are avail­able as sep­a­rate fonts (FF Unit Reg­u­lar Alter­nate) in the PS versions.

What I’m try­ing to say is that it has not been made easy, dare I say log­i­cal, for the users to turn on the indi­vid­ual alter­nates as they wish. I agree with you about the alter­nate ‘a’ being unsuit­able for this size, but the ‘g’ is perfect.

 

2

Hi Erik,

I noticed today that another news­pa­per, the Van­cou­ver Sun, has made the same choice with Unit Alt. Strange coin­ci­dence that I should come into con­tact with the newly designed paper just one day after read­ing your post. Granted, they are using it for head­lines rather than body text. If you are inter­ested, I will scan some exam­ples for you to com­pare with Süd­deutsche Zeitung.

Ross

 

3

Here In Berlin, the news­pa­per Neues Deutsch­land uses FF Unit, mostly with the alter­nate a. Maybe news­pa­per peo­ple have a cer­tain taste for that shape. I’ll post a scan from that if you send me one from Vancouver.

 






 

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