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02. 01. 08

Spanish impressions

As the warn­ing above says, I shall now and again pub­lish what­ever I feel like. Just found these images from my last trip to Zaragoza and Barcelona a few months ago. A 120-gig hard drive offers a lot of sur­prises…
stier.jpg

If you ever trav­elled through Spain, you would have noticed these gigan­tic metal sil­hou­ettes on the moun­tain tops. Orig­i­nally these images of bulls had the expla­na­tion next to them: they were larger-than-life adver­tise­ments for Osborne brandy.
osborne.jpg

After many years, the added brand name had become as super­flu­ous as putting Mer­cedes Benz under the star. Now, how­ever, these giant sculp­tures are being taken down, at least in Catalu­nia. Appar­ently they are still con­sid­ered a sym­bol of Franco’s Spain – from a time when this region was not allowed its lan­guage, nor its other cul­tural expressions.

I can­not help the impres­sion that it might also have played a role here that it is def­i­nitely a male ani­mal. In these polit­i­cally cor­rect times, that seems unac­cept­able. Too bad.
barcelona_transport.jpg

The author­i­ties are much less con­cerned with typo­graph­i­cal cor­rect­ness. Offi­cially, Spain uses the US alpha­bet on its free­ways, in spite of that one being badly leg­i­ble and totally out of date. But it stems from a time when every import from the States was con­sid­ered supe­rior and beyond crit­i­cism.
barcelona_helvetica.jpg

It is quite appar­ent that the author­i­ties have no idea about typog­ra­phy – just like every­where else. Every other sign in the region uses good old Hel­vetica, which is just as unsuited for this pur­pose, but so eas­ily avail­able and thus ubiq­ui­tu­ous.
I have been demand­ing a Minstry for Typo­graphic Affairs for decades. In vain, obviously.

 

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4 Responses to “Spanish impressions”:


 

1

Nice Blog Mr. Spierk­er­mann, I just wanted to tell you one lit­tle thing about the Osborne Bull. I don’t think catalunya removed the bull because it only bacause it has to do with Franco’s regime. It’s because It reminds them the cen­tral­ism and nation­al­ism (from Madrid and south­ern Spain), the bull doesn’t rep­re­sent either Catalunya or Euskadi, the bull fight­ing, the fiesta, the fla­menco and so on are not part of all the regions of spain, so , they dont want to be called some­thing they are not. Also, if you see a guy from barcelona in madrid speak­ing in Cata­lan, you will see that Madrileños really hate Catalunya and their lan­guage; “why dont they speak span­ish, this is Spain” they say… Of course it’s Spain, but they have their own cul­ture too! I’m not from Spain, but I’ve been liv­ing here for about seven years, so I can see why they hate each other so much.

I agree that it’s too bad that some­thing like this becomes so polit­i­cal. but the truth is that ultra-nationalism (span­ish, not basque or cata­lan, the facist) uses the bull, the flags and the old Franco’s emblem to spread hate against every­thing “not span­ish”, that includes Immi­grants, peo­ple from other zones of spain, repub­li­cans, lib­er­als etc etc.

http://unjardintan.iespana.es/espanaosborne.gif

I think thats why Catalunya doesn’t like to see the Osborne bull.

thank you so much for this blog, your work inspired me.

 

2

There are a lot of this bulls in Mex­ico too, almost in every high­way you can see at least a cou­ple of them, as in this flickr thread:

http://www.flickr.com/groups/toroosborne/discuss/72157594316910027/

 

3

En real­i­dad el toro se empezó a reti­rar por una ley que pro­hibía la pub­li­ci­dad en las cer­canías de las car­reteras de ámbito nacional. Pero surgieron que­jas en contra(incluso en Cataluña) y ese toro esta tan arraigado que el min­is­te­rio de cul­tura lo pro­te­gió como bien cul­tural y quito el eslo­gan de Osborne, ahora son pat­ri­mo­nio de todos y el min­is­te­rio de cul­tura los mantiene en buen estado.

 

4

did you like Zaragoza?
i´m from Zaragoza, liv­ing in Barcelona.
Maybe­did you like all our vari­ety of 70’s and 80’s tipogra­phies shop’s signs?
i hope you enjoied your time there.

I´m totally agree with your post.

 






 

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