13. 07. 09
Even with an ugly ad like this, the Nokia typeface carries the brand. I designed this 8 years ago (Monotype turned my sketches into real fonts) and it’s held up pretty well.
by erik› Email the author
I agree, it still looks very fresh. If you told me that you designed in in 2008, I certainly would have believed it.
James EdmondsonJuly 14th, 2009 at 7:36 am
Yep a lovely font. Surprised that no one has mentioned the very poor kerning between the r and i in ‘private’ as well as the t and the i in ‘automatisch’ or is that what you meant by “shame about the ad” ?
We Make ArtAugust 1st, 2009 at 11:07 am
That’s not poor kerning, but the unfortunate effect of having an i with a serif while spacing the headline too tightly. There was an alternative i in my fonts for Nokia, but that would lose some of the characteristics of the face.
Careful kerning and tracking should be applied to a headline in an ad like this, but what I really meant was that the whole concept with those screaming call-outs looks cheap and more like an ad for a “new, improved” athlete’s foot cream.
erikAugust 1st, 2009 at 3:19 pm
I like Nokia Sans, but I also think it’s a damn shame that Nokia doesn’t provide any other fonts on their phones.
JohanSeptember 13th, 2009 at 1:37 pm
tht was rather mean there
i think his advert is quality brother
tomNovember 30th, 2009 at 3:20 pm
[…] Bahn (designed with Christian Schwartz, Gold Medal at the German Federal Design Prize in 2006), Nokia, Bosh,… are used world-wide. This is also emphasized by Johannes Erler, Board Member Factor […]
Prof. Dr. h.c. Erik Spiekermann Wins Personality Award At German Design Awards 2011 | The FontFeedFebruary 14th, 2011 at 4:50 pm
I disagree, I think this font looks terribly dated to the point where it ruins the actual focal message of the ad. It’s cramped and the lack of separation with the red just makes it look that much worse.
An apt reflection of Nokia as a company right now when faced with the likes of iOs and android.
consumeJuly 10th, 2011 at 7:21 am
I was wondering if you ever thought of changing the layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 images. Maybe you could space it out better?
Harrison OlafsonSeptember 25th, 2011 at 4:28 pm
Not sure what you mean, Harrison. I don’t know how you’re reading these pages, so it might be that your browser doesn’t show the same typefaces that I designed this in or that the type looks smaller or larger than intended.
They layout is intended for reading continuous portions of text, and if the type appears too small, you can enlarge it yourself. The way it looks on my screen seems quite suited to this medium and the reading distance. There are some 65 characters per line which should be comfortable to read, and the leading is generous. These comments are smaller, of course, as they are not usually long passages of plain text.
erikSeptember 26th, 2011 at 7:05 am
[…] typeface which, for balance, are very much worth reading and I particularly like his comments on this Nokia ad design featuring his work. Advertisement LD_AddCustomAttr(“AdOpt”, “1”); LD_AddCustomAttr(“Origin”, “other”); […]
JUST MY TYPE AND THE BIRTH OF AN OBSESSION « tomcornfootJanuary 22nd, 2012 at 11:15 pm
Mail (will not be published) (required)
© Erik Spiekermann | Spiekerblog is proudly powered by