13. 07. 09
Nice face, shame about the ad
Even with an ugly ad like this, the Nokia typeface carries the brand. I designed this 8 years ago (Monotype turned my sketches into real fonts) and it’s held up pretty well.
by erik
› Email the author
© Erik Spiekermann | Spiekerblog is proudly powered by WordPress.
5 Responses to “Nice face, shame about the ad”:
1
I agree, it still looks very fresh. If you told me that you designed in in 2008, I certainly would have believed it.
James Edmondson July 14th, 2009 at 07:36 am
2
Yep a lovely font. Surprised that no one has mentioned the very poor kerning between the r and i in ‘private’ as well as the t and the i in ‘automatisch’ or is that what you meant by “shame about the ad” ?
We Make Art August 1st, 2009 at 11:07 am
3
That’s not poor kerning, but the unfortunate effect of having an i with a serif while spacing the headline too tightly. There was an alternative i in my fonts for Nokia, but that would lose some of the characteristics of the face.
Careful kerning and tracking should be applied to a headline in an ad like this, but what I really meant was that the whole concept with those screaming call-outs looks cheap and more like an ad for a “new, improved” athlete’s foot cream.
erik August 1st, 2009 at 15:19 pm
4
I like Nokia Sans, but I also think it’s a damn shame that Nokia doesn’t provide any other fonts on their phones.
Johan September 13th, 2009 at 13:37 pm
5
hey erik
tht was rather mean there
i think his advert is quality brother
tom November 30th, 2009 at 15:20 pm
Leave a Reply