Comments on: German Rail, before/after http://spiekermann.com/en/german-rail-beforeafter/ Typomania is incurable but not lethal. Fri, 10 Feb 2012 03:56:36 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Ryan Parker http://spiekermann.com/en/german-rail-beforeafter/comment-page-1/#comment-693 Ryan Parker Wed, 22 Sep 2010 11:54:58 +0000 http://spiekermann.com/en/?p=895#comment-693 I quite like the new treatment. I see the previous points of "crowding" etc; I happen to view the canvas as the entire red face of the locomotive - visually unimpeded by the joints, grates and lines. I also agree about use of guidelines: "the reality that all corporate design systems have to live with." Unless a system is designed for a specific application, you can expect certain liberties to be taken in displaying designed elements. I always lean toward the simpler solution, and for me this accomplishes the larger objective. I quite like the new treatment. I see the previous points of “crowding” etc; I happen to view the canvas as the entire red face of the locomotive — visually unimpeded by the joints, grates and lines.

I also agree about use of guidelines: “the reality that all corporate design systems have to live with.” Unless a system is designed for a specific application, you can expect certain liberties to be taken in displaying designed elements.

I always lean toward the simpler solution, and for me this accomplishes the larger objective.

]]> By: erik http://spiekermann.com/en/german-rail-beforeafter/comment-page-1/#comment-650 erik Tue, 11 May 2010 10:37:58 +0000 http://spiekermann.com/en/?p=895#comment-650 That's not a logo, it's a name. And there is plenty free space, it just has lines in it. This is the reality that all corporate design systems have to live with. The point is that even without a logo, the engine is branded, by type and by colour. That’s not a logo, it’s a name. And there is plenty free space, it just has lines in it. This is the reality that all corporate design systems have to live with. The point is that even without a logo, the engine is branded, by type and by colour.

]]> By: Adrian http://spiekermann.com/en/german-rail-beforeafter/comment-page-1/#comment-649 Adrian Tue, 11 May 2010 08:12:14 +0000 http://spiekermann.com/en/?p=895#comment-649 I agree with Duncan, the context here botched the otherwise pristine logotype. Shouldn´t every corporate design guideline dictate a minimum amount free space (e.g. the cap-height) surrounding the logo in any setting? Did they ignore this when they did the decor for the train? I agree with Duncan, the context here botched the otherwise pristine logotype.

Shouldn´t every corporate design guideline dictate a minimum amount free space (e.g. the cap-height) surrounding the logo in any setting? Did they ignore this when they did the decor for the train?

]]> By: erik http://spiekermann.com/en/german-rail-beforeafter/comment-page-1/#comment-531 erik Tue, 26 Jan 2010 19:09:48 +0000 http://spiekermann.com/en/?p=895#comment-531 I didn’t design this. I just designed the type and the corporate design guidelines. They don’t mention locomotives I didn’t design this. I just designed the type and the corporate design guidelines. They don’t mention locomotives

]]> By: Duncan http://spiekermann.com/en/german-rail-beforeafter/comment-page-1/#comment-530 Duncan Tue, 26 Jan 2010 18:32:58 +0000 http://spiekermann.com/en/?p=895#comment-530 It's more legible, but I cannot agree with you that it is enough. It's jammed in there with no breathing room at all. Would it not be better if the type was stacked with space for a logo on the left? I think so, but you're the master of type. It’s more legible, but I cannot agree with you that it is enough. It’s jammed in there with no breathing room at all. Would it not be better if the type was stacked with space for a logo on the left? I think so, but you’re the master of type.

]]> By: German Rail Identity | before/after « ImJustCreative http://spiekermann.com/en/german-rail-beforeafter/comment-page-1/#comment-520 German Rail Identity | before/after « ImJustCreative Mon, 18 Jan 2010 09:08:53 +0000 http://spiekermann.com/en/?p=895#comment-520 [...] January 18, 2010 · Leave a Comment via spiekermann.com [...] […] January 18, 2010 · Leave a Comment via spiekermann.com […]

]]>