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17. 01. 10

German Rail, before/after

DB_lok
This com­par­i­son is a lit­tle unfair. The loco­mo­tives of the for­mer Bun­des­bahn (Fed­eral Rail­ways) were painted in a rasp­berry colour which obvi­ously didn’t age too well. The new engines are painted bright red. We don’t know what this colour will look like in 20 years’ time. But the Bundesbahn’s Hel­vetica type hasn’t aged well either. It is far too tightly spaced and any­thing but spe­cific. Using DB Type, Deutsche Bahn’s exclu­sive type­face, sig­ni­fies own­er­ship so clearly that there is no need for a logo. Red and type are enough to brand the locomotive.

 

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3 Responses to “German Rail, before/after”:


 

1

[…] Jan­u­ary 18, 2010 · Leave a Com­ment via spiekermann.com […]

 

2

It’s more leg­i­ble, but I can­not agree with you that it is enough. It’s jammed in there with no breath­ing room at all. Would it not be bet­ter if the type was stacked with space for a logo on the left? I think so, but you’re the mas­ter of type.

 

3

I didn’t design this. I just designed the type and the cor­po­rate design guide­lines. They don’t men­tion locomotives

 






 

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